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Why employee engagement is key to company successs

Employee engagement is one of the most important indicators in measuring work satisfaction. Employees today want to be involved in their work, enthusiastic about the organization they work for, have a sense of belonging, and be afforded flexibility around schedules and location.

Belonging is at the top of the most recent Global Human Capital Trends survey with 79% of survey respondents saying that fostering a sense of belonging in the workforce was important to their organization’s success in the next 12–18 months, and 93% agreed that a sense of belonging drives organizational performance.

Despite employee engagement being viewed as positive company-wide, the majority of employees are disengaged at work. According to Gallup data, the overall percentage of engaged workers during 2021 is only 39%, up from 36% in 2020. Low engagement can be caused by several factors including lack of recognition by managers, poor company communication and not being aligned with the mission of the company. More than ever, employee engagement is a strategic business objective because engaged employees lead to long-term employee retention, higher levels of productivity, and improved quality of work.

What is employee engagement?

According to Wikipedia, an engaged employee is “one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization’s reputation and interests. An engaged employee has a positive attitude towards the organization and its values. In contrast, a disengaged employee may range from someone doing the bare minimum at work to an employee who is actively damaging the company’s work output and reputation.”

Employee engagement has also become synonymous with concepts like employee satisfaction and the employee experience, which is more about the complete employee journey from hiring to when they leave their job.

Why is employee engagement important?

For engaged employees who are happy and completely committed to their work, it’s more than just a paycheck – it is the dedication towards their employers and role that makes them passionate about their work, which is often reflected in their outcomes.

If you’ve been wondering why employee engagement is important and how to improve it, start with employee communication.

Employee communication remains the most essential tool to develop strong working relationships among employees and achieve higher productivity rates. Companies that offer clear, precise communication can swiftly build trust among employees.

How to improve employee engagement?

If you’re in HR, try to create an environment that encourages employees to naturally want to be involved in and care deeply about their work. If you want high levels of involvement, motivation, trust, commitment, and empowerment, invest your efforts in improving employee communication.

Invest in employee engagement to increase productivity, work quality, and retain top talent.


In today’s corporate world, employee engagement is not just important, it is crucial. Talent has never been scarcer, keeping your employees engaged should be one of your organization’s top business imperatives.

Are you ready for a modern, vibrant communication platform to help make your life easier and connect you with all of your workforce? We’d love to introduce you to  GuavaHR. We help our customers reach and engage their entire workforce, from corporate to frontline, with targeted communications? 


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